Joey started her career at the age of five when she was taken on by child modelling agency Elisabeth Smith. She worked internationally for various stores, magazines and TV advertising with brands such as; Keds shoes, C&A, Sanyo. For toy company Mattel she was the 'face of Barbie' during a London promotion, appearing and singing at Hamleys toy store. She had some success as an actress, working with Floella Benjamin, appeared on The Bill and was asked to audition for Walt Disney Studios. Whilst in America she lived in Martha's Vineyard working for UK clothing company Jack Wills for two years promoting brand awareness.
As a teenager she was offered places at Sylvia Young (Rita Ora, Nathan Sykes), Redroofs Theatre School (Kate Winslet), and The Arts Educational School (Julie Andrews, Thandie Newton, Amy Nutall, Ella Henderson X Factor). She studied at the Arts Educational School in Tring,Hertfordshire from the age of 11-18 on a scholarship basis. As a result of this training she has performed several professional productions.
She has also worked frequently with UK make up artist Charlotte Tilbury. Joey hosted her own weekly radio show based in Edinburgh, covering the Midlothian area, with an audience of both Forces and civilians.
Joey began her musical career performing and songwriting after being spotted by a manager who wanted her to front a ‘Blondie style’ band project. She gained experience performing in gigs with a pop band and occasionally a full orchestra. She wrote some songs with a local producer, put them on Myspace and was spotted by Steve Dorff (Kenny Rogers, Celine Dion, Disney) whom she collaborated with as a songwriter and artist.
Joey also collaborated with a number of top writers from Warner/Chappell Music, The Shake Shifters, and Ki Fitzgerald (RedOne). She was first signed with Gray Rosen Music Corporation based in LA, after being spotted on Myspace. She auditioned for the Corporation on Skype and was then invited to go to LA and work with Justin Gray in projects for Polydor, Mercury, and Walt Disney.
Joey and Justin completed an album, but shortly afterwards the partnership between Rosen and Gray was dissolved. Manager, Steven Rosen then took on the project solely until teaming up with Majorcan-based management company WOF, who took on the leadership of the project.
Her songs have since gained international radio plays, and on a number of US TV shows.